WHAT AQUAINTEL DELIVERS
Your outsourced BD team for US water utilities, without adding headcount.
We track every capital plan and board meeting so your team can focus on closing.
HOW WE'RE DIFFERENT
Three things every water vendor needs — and rarely has together.
Most teams patch this together with lists, generic intent tools, and advisory decks. Scale your water sales without scaling your team.
BOTTOM-UP
Utility-native data
Permits, board minutes, capital plans, compliance filings — read, parsed, and structured per utility. Not aggregated from third parties.
PRE-RFP
Signals 6–18 months ahead
Intent signals tied to assets, capital plans, regulatory pressure, and funding — surfaced before specs lock and incumbents win.
EMBEDDED
Execution + BD support
Outbound sequences, proposals, RFP responses, win/loss debriefs. We sit inside the deal, not next to it.
A · BUILD SCREENERS USING YOUR OWN CRITERIA
12+ screening criteria. Configurable to your ICP.
Best for teams who have a sales motion but no clarity on which 50 utilities to chase first.
PFAS Contamination
Radius, MCL, source
Population Served
10K – 1M+ range
Plant Capacity
MGD, utilization %
Consent Decrees
Active, resolved
Pipeline Miles
Distribution length
Activated Carbon
Usage, vendor
Source Water
Surface, ground
Disinfection Method
Cl, UV, ozone
AMI / AMR Status
Deployed, planned
Permit Violations
Severity, history
Equipment Lifecycle
Age, EOL timing
Discharge Limits
Temp, nutrient, TSS
DELIVERED AS — CSV · CUSTOM DASHBOARDS
B · GO DEEP ON HIGH-PRIORITY ACCOUNTS
Get a 360-degree view of your target customer.
Best for teams who have a target list but walk into meetings cold.
Utility snapshot
Structure, service area, governance, leadership changes.
Regulatory pressure
PFAS posture, consent decrees, EPA violations, permits.
Capital-plan position
Year X of Y. Budget vs. spent. Funding sources.
Asset base & modeling
Pipe miles, plant capacity, AMI status, meter count.
Stakeholder map
Board, executive, engineering, procurement — with tenure.
Vendor ecosystem
Engineers, contractors, auditors, incumbents and specs.
Procurement workflow
Bidding methods, approval thresholds, specs.
Funding sources
State / federal grants, bond series, debt service, fees.
Digital maturity
SCADA, AMI, GIS, cybersecurity posture, software stack.
WHAT TO SELL
Identify top 5 pre-RFP opportunities mapped to your products or services.
HOW TO SELL
Account-level strategy: direct, through an approved vendor, or via influencer (e.g., consulting firm).
WHO TO SELL TO
Key decision-makers, influencers, blockers, and budget holders with stakeholder mapping and contact data.
TIMING INTELLIGENCE
When to sell — Updated monthly. Scan for buying signals and triggers — compliance pressure, funding approval, regulatory mandate, equipment failure, capex approval.
Engagement Model
AquaIntel typically operates as an ongoing intelligence partner to enterprise sales organizations.
A standard engagement:
- supports teams with established sales capacity
- scales from a single state up to all 65,000+ U.S. water utilities, depending on segment and component mix
- delivers continuously refreshed intelligence
- integrates directly into sales planning and execution
- includes monthly review of the five success metrics defined above
Who We Work With
AquaIntel is designed for organizations selling complex solutions into utility markets.
Well-suited for
- Water and wastewater technology companies
- Infrastructure, equipment, and treatment vendors
- PE-backed platforms accelerating business development
- Industrial water-tech vendors selling to power, food & bev, pharma, and semiconductor customers
- Engineering-design software providers expanding into the U.S. utility market
Not designed for
- Early-stage startups without sales teams
- Low-ACV or high-volume sales motions
- Generic lead-generation use cases
If You Sell to Utilities, Let's Talk
If your team is navigating long sales cycles, opaque buying dynamics, and high-stakes deals, we should compare notes.