COMPONENT D · EMBEDDED BD PARTNERSHIP
An extension of your sales org — not another tool to manage.
Senior water-sector operators embedded with your team. We bring the sector knowledge, account context, and weekly discipline most water vendors don't have in-house — and don't have time to build.
See it in action
The full loop, in two minutes
From 'who should we call?' to a personalized first touch — the whole loop in two minutes.
What embedded BD support looks like
Not advisory decks. Not generic playbooks. Real working sessions on your real accounts.
Territory & account planning
We sit with your team to design coverage models, prioritize accounts by signal strength, and build named-account plans grounded in real utility behavior.
Account strategy on the highest-conviction deals
Working sessions on your top 20–50 accounts: who decides, what's blocking, what timing window you have, and what the next move is.
Conference & event coverage
Pre-event briefings, target lists, named meetings, and on-site support at AWWA, WEFTEC, WWETT, and state association events.
Continuous coaching
Weekly cadence with your AEs and BD leads — pipeline review, message refinement, objection handling, and next-step discipline.
WHO IT'S FOR
Built for serious water-sector sales teams.
- Water vendors with a small but seasoned BD team that needs leverage, not headcount
- Companies entering the U.S. water sector that need an experienced operator alongside them
- Sales leaders who want a senior partner challenging account strategy weekly
- Teams using AquaIntel intelligence and want help converting it into pipeline
What you receive
- Named-account plan refreshed quarterly
- Weekly working sessions with your sales team
- Pre-event briefs and on-site support at major water conferences
- Pipeline reviews tied to AquaIntel signals and Utility Intel Reports
- Direct access to senior water-sector operators — not junior consultants
Want a senior water operator in your weekly pipeline review?
30 minutes. We'll show you how embedded BD support changes how your team sells into utilities.
Book a Working Session