Territory Intelligence for Water Sales Teams
Design rep-owned territories that are revenue-balanced, travel-realistic, and competitor-aware—based on utility assets, funding windows, and public bid signals.
- Build territories by county + radius (not state lines)
- Size opportunity using asset-based demand signals
- See competitor density from public bid evidence
- Get recommended rep base cities + headcount plan
Used for planning by vendors selling into water, wastewater, stormwater utilities.
State lines don't match how water deals get won.
Territories that ignore funding and bid history overestimate pipeline quality.
Travel ≠ Coverage
Driving time destroys selling time. State-based territories ignore geography.
Funding compresses timelines
Territories need to shift with SRF/IIJA windows, not fiscal year boundaries.
Incumbency matters
Competitors shape specs via engineers + recent awards you can't see.
A territory plan your CRO can defend.
Everything you need to redesign territories with confidence and present to leadership.
From messy coverage to an executable plan in days, not quarters.
A simple three-step workflow that turns territory chaos into clarity.
Define rules
Set counties, radius constraints, and rep assignments. Start from scratch or upload existing territory definitions.
Score opportunity
Asset-based sizing + funding status + timing windows. See exactly where the revenue potential lives.
Stress-test
Run split/merge scenarios. Model hiring impact. Compare before vs after with clear trade-offs.
We'll map 1 territory live using your rules.
Example: Western PA + Eastern OH
See territory intelligence in action
- 1Built using counties + 120-mile radius from Pittsburgh
- 212 OH utilities pulled from real dataset
- 3Shows competitor overlay + hiring recommendation
Competitor presence backed by evidence, not anecdotes.
Public bid data reveals who's winning where—and why.
Award evidence
Bid tabs, council minutes, award notices—all parsed and mapped to competitor presence.
Spec influence
Engineers + contractors inferred from award patterns reveal who shapes requirements.
Density overlay
Red zones vs whitespace. Know where you're walking into an incumbent and where you have open field.
Competitor overlay improves over time as more bid sources are connected.
Hire where it matters. Set quotas that survive reality.
Territory intelligence extends to headcount planning with data-backed recommendations.
Hiring Impact Simulator
Works with your CRM. Doesn't fight your Sales Ops.
Export everything you need in formats your team already uses.
HubSpot integration optional. Custom CRM connectors available for Enterprise plans.
Frequently Asked Questions
Everything you need to know about Territory Intelligence.
Get Your Territory Analysis
We'll map one territory live using your rules and show opportunity + competitor overlay.
Want to see your territories the way the market actually works?
Get a live demo where we map one of your territories using real data—opportunity, competitor density, and hiring recommendations included.