Expert insights, strategies, and analysis for water utility professionals and solution providers

Discover how AI, digital twins, and predictive analytics are transforming U.S. water utility management, reducing failures, enhancing performance, and enabling circular economies.

In the water utility sector, data-driven sales strategies are shifting how vendors identify opportunities, qualify pursuits, engage stakeholders, and articulate value. This article examines five key strategies – from predictive opportunity spotting to intelligence-driven account planning – that are boosting win rates and forging stronger utility partnerships through evidence-based, proactive engagement.

Discover how proactive identification of water utility equipment replacement needs can transform your sales approach. Learn the five key predictive signals and build a strategic system to engage utilities before formal procurement begins, increasing win rates by up to 340%.

The water utility sector faces unprecedented regulatory changes in 2025. From PFAS restrictions to lead service line replacements, these compliance challenges create strategic opportunities for solution providers. This analysis explores the most significant regulatory trends and how companies can position themselves to meet utilities' emerging needs.

Navigating the complex web of water utility decision-making can make or break your sales strategy. Discover who really controls the purse strings, how decisions flow through various stakeholders, and proven engagement strategies to win more projects.

Discover how leading water industry companies identify utility projects 1-5 years before RFPs, achieving 3x higher win rates and 37% larger contracts. This comprehensive guide reveals the hidden signals, engagement strategies, and technology tools transforming sales approaches in the water utility market.

Discover why approximately 70% of water utility sales efforts fail despite the $100 billion market opportunity, and learn how data intelligence platforms are revolutionizing industry approaches by bridging critical information gaps between vendors and utilities.

Lima Municipal Water, a small rural utility in Pennsylvania, turned a looming infrastructure crisis into a success story by securing $4.2 million for a new filtration system – with over 65% in grants. By leveraging data, exploring every funding avenue, and forging key partnerships, Lima minimized rate hikes and modernized its water system, offering a model for other small utilities.

State Revolving Funds represent the backbone of water infrastructure financing in America, providing over $229 billion since their inception. This comprehensive guide demystifies the SRF process, helping utilities navigate this critical funding source in an era of unprecedented federal investment. Image Description: An aerial view of a water treatment facility showing infrastructure improvements in progress, with workers installing new equipment and pipelines.

Small water utilities face unique funding challenges, but with the right approach, they can access millions in infrastructure dollars. Recent federal initiatives have created unprecedented opportunities, with the Infrastructure Investment and Jobs Act providing $11.7 billion through Clean Water State Revolving Funds and USDA offering specialized programs for communities under 10,000 residents. Discover proven strategies—from regional collaboration to technology tools—that help small systems secure critical funding while keeping rates affordable.

America faces a $620 billion water infrastructure investment gap by 2043, with aging systems causing 260,000 water main breaks annually. While the Bipartisan Infrastructure Law provides $50 billion in funding, it falls short of meeting total needs. Data intelligence and AI-driven predictive analytics offer promising solutions, potentially reducing maintenance costs by 20% and extending critical asset lifespans. Discover how utilities are leveraging these technologies to transform from reactive to proactive infrastructure management.

Solution providers in the U.S. water sector face long sales cycles, high costs, and fragmented markets – but digital intelligence platforms are changing the game. This analysis quantifies the ROI of water utility intelligence tools with up-to-date data, showing how they accelerate sales, boost win rates, and drive strategic value for both vendors and utilities.